ULGND MEDIA
Built On Purpose.
ULGND (pronounced “You-Legend”) stands for Urban Legend Growth & Development.
It is both the company name and an extension of the nickname “Urban Legend,” a name people began using to describe Will Evans. That identity—someone who made it out, stayed solid, kept his faith, and came back—ultimately birthed the company, its mission, and its acronym.
ULGND is an entertainment media company built around the life, voice, and perspective of Will Evans.
Will Evans is a leader, entertainer, and entrepreneur from the Inland Empire who came from the hood, became successful, and remained connected to where he came from. ULGND exists to document that journey and use it to represent urban culture honestly—showing what’s happening, why it matters, and what’s possible beyond survival.
At its core, ULGND creates content. Through live cultural commentary, debate-style panel shows, documentaries, and uncensored conversations, the company breaks down current events, culture, faith, sports, and real life from the perspective of someone who lived it. The goal is to entertain first, but also to provide context, wisdom, and perspective—especially for people who don’t often see themselves represented in media.
ULGND Media is the parent company and central hub for all content and operations. It produces and distributes all shows and media under the ULGND umbrella.
Will Evans serves as Founder, CEO, and Executive Producer, being the lead marketing arm of the company and vision driver.
Chelsea Evans serves as President of ULGND Media, overseeing daily company operations and execution.
Maurice Khoury serves as Vice President, supporting strategy, growth, and partnerships.
ULGND Films operates under ULGND Media as the company’s documentary and visual storytelling division. It focuses on producing cinematic documentaries, live documentaries, and long-form visual projects across culture, sports, faith, and real life.
Josh Jasper serves as Executive Creative Director of ULGND Films, leading creative vision, storytelling, and production execution.
Legend Uncut is ULGND’s private content portal. It houses the full, uncensored versions of content—reactions, watch-alongs, and conversations that can’t live on YouTube—allowing the company to own its content, protect its voice, and speak freely without platform restrictions.
ULGND Sports is the youth sports arm of the company. It provides media exposure for rising youth football stars by documenting training, coaching, and competition to entertain, teach, and inspire the next generation.
ULGND Foundation is the charitable arm, focused on impact and legacy—supporting youth, sports, mentorship, and community initiatives aligned with growth and development.
Together, ULGND—Urban Legend Growth & Development—is not a program or a course company.
It is a media platform, a real-life example, and a cultural voice—documenting what it looks like to grow, develop, and become an Urban Legend, while helping the next generation see what’s possible.
Our Services
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Clarify your message, position your value, and become the obvious choice.
We help professionals define their niche, messaging, and brand identity so they can attract high-value clients without paid ads. -
Turn your content into your greatest client acquisition tool.
We’ll guide you on what to say, how to say it, and how to create media that builds trust, scales your reach, and drives demand—organically. -
Package your expertise into a profitable, scalable offer.
We help you build a six-figure product suite around your purpose—whether that’s a service, coaching program, or digital product. -
Stand out in your industry and charge what you're worth.
We craft your brand narrative, elevate your visual presence, and teach you how to earn recognition that attracts premium clients. -
Immersive, invite-only sessions to scale your brand fast.
Hosted twice a year, these in-person brand intensives offer direct access to Will & Chelsea, media production, and strategic brand development in a private, curated environment.