Week 41: Showcasing Product Benefits
Week 41: Showcasing Product Benefits – Focus on What It Does for Your Audience
When it comes to selling products or services, it's easy to get caught up in listing features. But what truly resonates with your audience is how your product or service benefits them. Benefits answer the question, "What's in it for me?" They address the real-world problems your audience faces and show how your product or service makes their lives better. By highlighting benefits rather than just features, you connect with your audience on a deeper level and showcase the true value of what you offer.
Why Benefits Matter More Than Features
In the Bible, in Romans 8:28, it says, “And we know that in all things God works for the good of those who love him, who have been called according to his purpose.” This verse speaks to the power of seeing the bigger picture—the ultimate benefit that comes from God's work in our lives. Similarly, when you focus on benefits, you help your audience see the bigger picture of how your product can transform their situation for the better.
Features are important, but benefits show how those features will impact the customer. For example, a feature might be "waterproof," but the benefit is "protects your gear in all weather conditions." When you focus on benefits, you help potential customers envision how your product will improve their lives, making it more compelling and easier for them to see the value.
How to Showcase Product Benefits
Understand Your Audience’s Needs: The first step in showcasing benefits is knowing what your audience values. What problems are they trying to solve? How can your product or service provide a solution? Start by identifying the specific benefits your product provides and how it addresses your audience’s pain points.
Emphasize Results Over Features: Instead of focusing on the technical specs, highlight the outcomes your customers will experience. For example, instead of saying "This planner has 365 pages," you could say "Stay organized and achieve your goals every day of the year."
Show Real-Life Impact: Use testimonials, case studies, and stories to illustrate how your product has helped others. When people see how your product benefits real customers, it builds credibility and trust.
Be Specific: Rather than making vague statements, be specific about the benefits. Instead of saying "Our coaching program will help you succeed," you could say "Our coaching program has helped over 200 entrepreneurs double their revenue within six months."
Relate to Emotions: People often make purchasing decisions based on emotions. Connect your product’s benefits to how it will make your customers feel. Will it give them peace of mind? Confidence? Joy? Show them how your product will make a positive emotional impact.
Action Tip: Share a Before-and-After Testimonial
A powerful way to demonstrate the benefits of your product is by showcasing real testimonials that highlight the transformation. Share a before-and-after testimonial that shows how your product or service made a positive difference. Here’s how to create an impactful before-and-after testimonial:
Identify a Customer Success Story: Reach out to a customer who has experienced significant results from using your product or service. Ideally, choose someone whose transformation aligns with the benefit your product offers.
Highlight the "Before" Situation: Ask the customer to describe their problem or pain point before they started using your product. This sets the stage for showcasing how your product solves that problem.
Show the Transformation: Ask the customer to describe the results they achieved after using your product. Be specific about the positive outcomes, whether it’s time saved, money earned, or any other measurable success.
Use Visuals: If possible, use visuals to enhance the testimonial. A "before" and "after" photo or video can make the transformation more tangible and compelling.
Keep It Authentic: Ensure that the testimonial feels genuine. Authenticity is key to building trust with your audience. If possible, include direct quotes from the customer to give the testimonial a personal touch.
Why It Works
By focusing on benefits and using a before-and-after testimonial, you’re showing potential customers the real impact your product or service can have. This type of content helps them visualize themselves experiencing the same transformation, making it more likely they’ll invest in what you offer.
In Psalm 34:8, it says, “Taste and see that the Lord is good; blessed is the one who takes refuge in him.” This scripture invites us to experience the goodness of God firsthand. Similarly, a powerful before-and-after testimonial allows your audience to "taste" the results of your product, helping them see the benefits for themselves.
Conclusion: Shift Focus from Features to Benefits
When you showcase the benefits of your product rather than just the features, you create content that resonates with your audience on a deeper level. By sharing real-life success stories and highlighting the transformation your product provides, you build trust and credibility, making it easier for your audience to see the value in what you offer.
Action Tip for This Week: Share a before-and-after testimonial that showcases the transformative benefits of your product. Highlight the problem your customer faced and how your product provided a solution that made their life better.
Scripture References:
Romans 8:28 – “And we know that in all things God works for the good of those who love him, who have been called according to his purpose.”
Psalm 34:8 – “Taste and see that the Lord is good; blessed is the one who takes refuge in him.”
By showcasing the benefits of your product with compelling before-and-after testimonials, you not only highlight its value but also help your audience visualize how it can improve their lives. Start today by sharing a powerful testimonial that demonstrates the real transformation your product offers!
