Week 37: Encouraging Saves and Shares
Week 37: Encouraging Saves and Shares – Creating Content That People Want to Bookmark and Share
In the fast-paced world of social media, getting your content seen is only half the battle. The true success lies in creating content that not only resonates with your audience but also compels them to save and share it. Content that gets saved or shared can extend your reach, increase your credibility, and drive engagement. It’s a sign that your audience finds value in what you’re offering and wants to keep it for future reference or pass it along to others.
Why Saves and Shares Matter
When someone saves your post, it’s an indication that they see long-term value in your content. They may not have time to read it now, but they want to come back to it later. Similarly, when someone shares your post, it means they believe it will benefit others, thus amplifying your message. Both saves and shares contribute to organic growth, helping your content reach a wider audience without having to rely on paid promotions.
In Proverbs 11:25, it says, “A generous person will prosper; whoever refreshes others will be refreshed.” This scripture speaks to the power of giving value and sharing—when you share content that educates, inspires, or helps others, it creates a cycle of positive energy and growth for your brand.
How to Encourage Saves and Shares
Offer Value: The most important factor in getting your content saved and shared is offering real value. Whether it’s educational, inspiring, or highly useful, your content must solve a problem or fulfill a need for your audience. The more value you provide, the more likely people are to keep or share your posts.
Create Evergreen Content: Posts that offer timeless advice or tips are more likely to be saved and revisited. Evergreen content includes things like how-to guides, lists of resources, tips for success, and answers to common questions in your industry.
Design Shareable Carousels: Carousels, especially those filled with valuable insights or step-by-step guides, are great for encouraging saves and shares. Break down key points or share quick tips in an easy-to-follow format that makes it easy for users to scroll, save, or share.
Use Eye-Catching Visuals: Attractive, well-designed graphics are more likely to grab attention and prompt people to share. Use bold colors, legible fonts, and images that are aligned with your message.
Ask for Shares and Saves: Sometimes, all it takes is a simple call-to-action (CTA) in your post asking people to save or share. Encourage your audience by reminding them that your content can benefit others or help them later on.
In Galatians 6:9, it says, “Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.” Consistently providing valuable, shareable content will ultimately pay off in the long run.
Action Tip: Post an Educational Carousel
This week, create and post an educational carousel. A carousel allows you to share multiple slides of content in a single post, making it perfect for breaking down complex ideas into bite-sized, shareable information. Here’s how:
Identify a Topic: Choose a topic that will provide value to your audience—something educational, informative, or a guide they can use repeatedly. Think about common questions or challenges your audience faces.
Create Visually Appealing Slides: Design your carousel with clean, easy-to-read slides that highlight key points. Use visuals to make the information more engaging, such as icons, images, and bold text.
Structure Your Information: Make sure each slide in the carousel flows logically from one to the next. You could start with a hook or introduction, followed by tips, facts, or steps, and end with a call-to-action encouraging followers to save or share.
Call-to-Action: Include a CTA on the final slide, prompting your audience to save the post for later reference or share it with someone who might benefit from the information.
Track Engagement: After posting, keep an eye on the number of saves and shares to assess the effectiveness of your content. Use this data to refine your future carousels and content strategies.
Why It Works
Carousels are particularly effective because they allow you to deliver valuable information in a digestible, easy-to-consume format. They also provide users with multiple opportunities to engage with your content—whether by saving it for later or sharing it with friends. Plus, carousels naturally increase time spent on your post, signaling to the algorithm that your content is valuable.
In Luke 6:38, it says, “Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.” When you share valuable content generously, it will come back to you in the form of engagement, new followers, and loyal supporters.
Conclusion: Share and Save for Long-Term Growth
This week, post an educational carousel to encourage your followers to save and share your content. Providing value in a shareable format increases your chances of organic growth and builds loyalty among your audience.
Action Tip for This Week: Create an educational carousel and include a call-to-action asking followers to save or share your post.
Scripture References:
Proverbs 11:25 – “A generous person will prosper; whoever refreshes others will be refreshed.”
Galatians 6:9 – “Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.”
Luke 6:38 – “Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.”
When you focus on creating content that people want to save or share, you increase your chances of expanding your reach and building stronger connections with your audience. Start today by creating an educational carousel, and watch your engagement grow!