Build Your Brand.
ULGND BRAND TOOLKIT
Personal Brand Clarity Map
Define who you are, what you do, and who you're called to serve.
Prompt 1: My Story
Write 3-5 bullet points that describe the pivotal moments in your life that shaped your worldview, values, or mission.
Prompt 2: My Purpose
Answer this: “What problem am I called to solve in the world?” (Write a single sentence that summarizes it.)
Prompt 3: My Expertise
List 3 things people already ask you for help with, advice on, or pay you to do.
Prompt 4: My Audience
Who is struggling with what you’ve already overcome? Write 1–2 sentences describing your ideal audience.
Prompt 5: My Brand Promise
Write your transformation statement: “I help [who] go from [problem] to [result].”
6-Figure Content Framework
Use content to create trust, attract leads, and convert without selling.
The 3 Types of Magnetic Content:
Story Content – Share your personal journey, struggles, and wins.
Strategy Content – Teach your method, process, or frameworks.
Proof Content – Post results, screenshots, testimonials, or transformation before/after stories.
The 4 C’s of Content That Converts:
Clarity – Keep your message simple and specific.
Credibility – Show your experience, results, or thought leadership.
Connection – Speak directly to the pain and desires of your audience.
Callout – Name the specific person you’re talking to (e.g., “If you’re over 35 and still stuck at a 9–5...”).
Content Posting Plan (Beginner Friendly):
Post 3 Reels or Shorts per week (1 Story, 1 Strategy, 1 Proof)
Go Live once per week to answer questions or teach a concept
Reuse clips across IG, TikTok, YouTube Shorts
Brand Identity Checklist
Lock in your visual and digital presence.
Complete the following:
✅ Choose 2–3 brand colors you’ll use on all platforms
✅ Choose 1 main font (for headlines) and 1 body font
✅ Upload a high-quality headshot (confident and clear)
✅ Update your Instagram bio to say exactly who you help and how
✅ Create a Link-in-Bio that sends traffic to ONE simple offer or lead magnet
Brand Bio Formula:
“I help [audience] go from [problem] to [result] using [your method].”
The No-Ad Growth Plan
Your organic brand-building game plan.
Daily / Weekly Tasks:
🎥 Record 3 short-form videos per week (1 min or less)
💬 Respond to comments and DMs for engagement
📧 Send one value-packed email weekly (tip, insight, or story)
🔁 Repost testimonials, share behind-the-scenes, remix top videos
🎙 Go live 1x/week to connect and build community
Bonus Tip: Use your voice in TikTok audio or Reels. Let others use it to help your reach grow passively.
Plug-and-Post Templates
Use these to create content quickly and consistently.
3 Brand Bio Templates:
I help [target audience] go from [problem] to [result].
I teach [skill] to [audience] so they can [result].
From [where you were] to [where you are now] — now I help others do the same.
5 Viral Hook Templates:
“Most people never realize this until it’s too late...”
“The truth about [common mistake] that no one talks about…”
“You’re not failing, you’re just doing this wrong…”
“If you’re over 30 and still doing this — stop.”
“Here’s what I wish I knew before I started my brand…”
3 Short-Form Video Starters:
“Here’s the one mindset shift that changed my business forever…”
“If I had to start over today, this is exactly what I’d do…”
“The 3 biggest mistakes I made building my brand (and how to avoid them)…”
Final Step: What to Do Now
You have the blueprint. Now it’s time to build it.
Want ongoing support, exclusive coaching, and behind-the-scenes strategies to grow even faster?
Join the ULGND Community and get access to private trainings, resources, and mentorship to help you build a six-figure brand doing what you love.